Top learnings from The Media Insights & Engagement 2017 Conference are now available to you without geographic or budgetary boundaries. You have access to 12 full Media Insights & Engagement sessions from leading media and research companies like BBC America, NBCUniversal, Comcast, Viacom, Nielsen, and more!
Jim Powel
Senior Director, Marketing Strategy & Planning
Comcast
How BBC America Brought their Audience to Life through Ethno Segmentation
Courtney Thomasma,
Robert Miner
Viewer Choice: Primetime All of the Time
Melanie Schneider,
Stephanie Yates
Addressing Trust and Transparency with Big Data in TV Measurement
Mainak Mazumdar
Chief Research Officer
Nielson
Beyond the Story: Why You Need a Narrative
Tobin Trevarthen
Chief Research Officer
Co-Author, Narrative Generation and Chief Narrative Officer, 21st Century Narrative
How to Engage Multicultural Millennial Influencers in 2017 and Beyond
Michele Meyer,
Thomas Kralik,
Lia Silkworth,
Adriana Waterston
Online Video in the Tool Box: A Must Have
Darlene LaChapelle,
Maya Abinakad
The New Youth Generation: Revolutionizing How the World Sees Millennials & Gen Z
Rich Cornish,
Tasja Kirkwood
From Ordinary Target to Persuadable Target
David Kaplan,
Zach Schessel,
Peter Bouchard
The Importance of Race and Ethnicity in Reaching Millennials
Cathy Cohen
Professor
University of Chicago
Re-Imagining the Future of Television
Howard Shimmel
Interviewed by Bruce Friend
